From the get-go, the custom Wordpress website design was to evoke the high energy and high octane feel of the racing track. This was achieved with the use of a panoramic gallery which showcased various racing tracks and cars to reflect the scale and breadth of classes and teams that Sport 21 works with. The menu options in the header also alluded to this as it included clear and direct information such as ‘Who We Are’, ‘What We Do’ and ‘Get In Touch’. Making sure to showcase the people behind the brand, the ‘Who We Are’ page also featured profiles on each of the founders to shine a light on their individual and combined experience within the motorsport industry.

Branding was kept at the forefront at all times to help establish Sport 21 as a premier brand (and online destination) for motorsport news and as a motorsport agency for drivers to get in touch with and potentially receive opportunities that can advance their career. The brand colour of bright lime green was incorporated when it came to the icons, divider lines and accentuating touches of the webpages – therefore not overpowering the eye with this vibrant and eye-catching colour. The Sport 21 Instagram feed was also displayed at the bottom of each page too which again worked to reinforce and highlight and social and human side to motorsport.