In the past, it can be argued that Shopify was quite a blunt and basic tool and not necessarily the most professional solution – especially compared to the more established CMS at the time. However the new Shopify 2.0 marks an end-to-end overhaul of how themes are built with the likes of sections on every page, app-powered blocks, flexible data storage and robust developer tools. As such, the process of designing, deploying, branding and building a theme on Shopify is a much more straightforward and fruitful process than ever before. This allows us here at Webheads to create bespoke and custom solutions for each and every one of our clients.

So when it came to Milroy’s, we were able to deliver for them a fully custom website solution that aligned perfectly with their ethos and goals. The homepage was adorned with a full-length banner that immediately alludes to the history of the brand while also featuring a hero image of one of their most popular products. Scrolling down further on the page, various blocks were used to display the likes of special offers, gifts, a guide to bars and their blog section too. Nestled among them were the different types of products that Milroy’s sells and these aligned with the items in the menu header such as ‘Whiskey’, ‘Brandy’ and ‘Rum’.