As the only specialist manufacturer in the UK of pressed steel bearing housings for steel conveyor rollers, Edwin Lowe Group have a more niche offering as a specialist in their field. Even though their offering may be a bit more unique, we wanted their custom website design and refreshed brand identity be to engaging, memorable and impactful. The use of the blue colour palette helped with this as it communicates notions of professionalism, authority and proficiency. Therefore a deeper blue was utilised for the website headers and hero elements while a brighter sky blue was used for secondary design aspects and finer details such as the links, menu details and social media icons. The use of cohesive colours not only makes for a stunning visual result across an entire website, it also adds a sense of consistency and cohesion when learning about the brand and their offering.