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Webheads / Insights / Page 25

Insights

Marketing with Morals – The World Wide Web in Context

We ran a social media campaign for Stella Artois around Christmas time which comprised of an eshot (to over 100,000 recipients) and a presence on their social media channels. While it was a definite success (securing a 28.9% open rate above the industry average of 21%); we were sure to handle the promotion of alcohol sensibly by marketing with morals. On their UK FaceBook page for example, a prominent message displayed over the content to make this loud and clear “Please note that this application is for users aged 18+ only, please do not share with anyone under the age of 18.” While this was only a prize application to win a […]

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Motorsport web design

Webheads is in the pole position when it comes to specialising in fulfilling the online needs for motorsport web design. The stature of the motorsport world dictates a professional and polished image online – something which we deliver time and again in spades. Mission Motorsport is one example of a professional website built “To aid in the recovery and rehabilitation of those affected by military operations by providing opportunities through Motorsport” with the tagline of “Race. Retrain. Recover.” Our website design for NMU Insurance features a dedicated section on motorsport insurance and commercial teams to meet the needs and demands of racers and teams from all over the UK. For those only starting […]

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Why Website Visitors Respond to Quality Content

Quality content is the deciding factor as to if a website is ‘good’ or not to serve its intended purpose. Note how the word ‘content’ is used here as opposed to quality text or quality graphics. You know yourself when you browse online that you are looking for something. In particular, you are using the internet to empower you by answering your question and/or fulfilling your need. This could be achieved by a block of text, an image or a video etc. As part of the WebHeads portfolio, we have designed and launched websites for the Dublin Pass, Las Vegas Pass, London Pass and Vienn a Pass websites. Information and accessibility were the aims […]

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Selling via the Senses: Exploring Restaurant Websites

Our design for the Planet Hollywood London restaurant website utilised high quality images and rich descriptive text to relay the taste of the menu and the feel of the restaurant atmosphere. The client wanted visitors of the website to easily be able to imagine enjoying themselves in the Planet Hollywood restaurant. We knew that to do this, restaurant websites required high quality images of the premises and also an interface that captured the fun and friendly atmosphere of the brand. Function was also an important element here as the website was to be used as a place for people to make reservations on either desktop or mobile devices. The design makes clever […]

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A Picture Really Does Say 1,000 Words

Pictures resonate with those who view them because they are easy to relate to. Whether they contain a colour that a person likes or a product that they can see in a real-life setting; they are an easier medium to process when it comes to conveying information. We recently designed a website for top fashion, interior and set stylist Angus Buchanan. Buchanan began his career under the tutelage of Mario Testino and since branching out on his own has gone on to work with the likes of Dior and Versace with spreads in GQ and Vogue among others. Understandably, his work is very visual and aesthetic based and his website was built […]

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Why your website needs a Story

Good web design and web branding tells your brand story through engaging visual content and exceptional copy, drawing  customers into each new page of the website and leaving them with absolutely no doubt about what you do, and the passion and purpose behind your brand. “Storytelling” is a bit of a buzzword, and for good reason; it’s through stories that we are able to engage people – storytelling is our most primary form of communication, it is how we access, store, manage and communicate information. Our brains are intrinsically wired for storytelling as our primary means of communication. It is primal. It is essential. It Sells. Storytelling is an immersive experience for […]

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One Page Websites – Pro’s and Con’s

PRO’S For some businesses, the one page website is your customer’s wet dream, it will feel sleek, uninterrupted and visually pleasing; your storyline can be easily identified in the flow as each page smoothly rolls into the next, and the design captures the imagination of the reader, painting a picture that has them totally sold on your brand. Flow of Information Never wanting your customer to miss important information on your website, the one-page offers an easy solution. As the pages aren’t separated, there aren’t any big, heavy blocks of info, and customers cannot simply leave a page. Instead, the reader will need to take the time to look over each segment […]

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WWDC 2015: Extracting the Apple juice

This year’s WWDC took place on June 8th-12th in San Francisco and featured over 100 technical sessions, hands-on labs and the Apple Design Awards. As expected, Apple showcased updates to both its iOS and OSX operating systems, as well as Apple Pay and Apple Music. iOS 9 (the iPhone and iPad operating system) will be a leap forward in intelligence and performance compared to iOS 8, and interaction with Siri will be more advanced. Rather than the major design change in iOS 7, the movement to iOS 9 is mostly behind the scenes, improving efficiency, speed and actually taking up less room in the internal memory, which will be a relief for […]

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Facebook Adds Messenger Encryption

Not too long ago Facebook added another security change by making the site accessible via Tor onion service and now the spotlight is on OpenPGP. In 1991 Phil Zimmermann created PGP (Pretty Good Privacy), which was created to scramble messages so that it can only be read by the intended recipient.  OpenPGP derived from PGP and is the most widely used email encryption standard. In order to encrypt and decrypt messages with OpenPGP you have to have a pair of keys. One is a public key that is available to the public and helps to encrypt the message, which can only be opened by the private key that is known privately by […]

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Ecommerce and PCI Compliancy – Is your business at risk?

So what does that mean for your business? Well, it means that complex integrations between payment gateways and your ecommerce site are not normally necessary.  That’s good news for both cost and compliancy. The right solution for the vast majority of our clients is what we refer to as an ‘iFrame’. In simple terms, it means that as your customer checks out, they are actually taken to the Opayo site for their card processing. No card information is held on your server, Opayo take all the risk and you don’t have to worry about PCI compliance. Brilliant! The reality is that even large multinationals now use this method to transact payments through […]

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