With billions of people online every day, it is no surprise that online advertising is becoming more and more popular than print advertising such as magazines, newspaper pages and large billboards. While print advertising is still useful, online advertising has some key advantages – such as allowing businesses to have more control over who sees the ads and also having more control over the budget. We believe that a targeted approach to advertising is a surer way to achieve a return on your investment and most importantly, be able to track activities that can help inform future advertising and marketing tactics.

Where you can run PPC?
Google is the most popular platform to run pay per click (PPC) as it is the most popular search engine. Still, you can also run PPC campaigns on Bing and of course many social media platforms offer digital advertisements working similarly to PPC.

Our Top Tips for Effective Pay-Per-Click Adverts

Top Keywords – Yes, that magic ‘keyword’ is crucial to any digital marketing tactic, especially in PPC. Search engines rely on keywords to display your advert to people searching for these keywords. We can not stress the importance of accurate and quality keywords for all of your digital marketing.

Realistic Budget – You must set aside a realistic budget for pay per click (PPC) advertisements. Remember, the more you are willing to pay per click, the higher your advert is ranked and displayed to searchers.

Accurate Information – When setting up your PPC, you must fill in information and enter short descriptions and calls to action (CTA). This can take several tweaking and uploading versions to test which works best. You may find that some information resonates with certain demographics. This section can be trial and error but worth taking the time to get it right!

Good Design – You have the right keywords and a healthy budget and you’ve set up Google display ads accurately; but when visitors see your advert, they are not impressed enough to click on it! The idea is that we want our advert to be clicked because each click is likely to be converted to a sales or sign-up.

Excellent Conversion – So you get lots of clicks on your ads, but after several weeks of running, you are not getting any conversions. This is the time to get back to the drawing board and investigate the reasons why the campaign is not generating conversions. This could be for several reasons, including some common ones we have come across, such as the sign-up form not working on all devices or even a broken link page!

For further information on pay per click PPC, aligning this service with SEO and general enquiries around web advertising; please call us on 02072877060 or fill out the form below!