How do I Build Content for my Website?

With this, there is placed an importance on content and the need for assistance so that you can define the best content and how to build it for your website. For your website, you must create content that informs, educates and guides your audience towards your products or services. Below are examples of pages you may need on your website and some guidelines on the type of content to include on these pages.

Home Page – This can also be known as the landing page because this is typically the first page that visitors land on when they visit your website. We suggest you keep your homepage easy to understand for your target audience. For example if you sell clothing products, you may want to provide a clear box that directs shoppers to specific clothing types or brands. This will help your shopper find what they are looking for quickly, making them more likely to stay and shop.

About Page – You have surely seen many of these on the sites you visit. They are basically a standard on each site, a chance to showcase the human side of your brand. Use it to tell your story, what inspired you to start your business and what you stand for as a brand; such as mission statements and values. It is a good idea to use this space to connect with your audience and let them know you care about what they care about.

Team Page – Showcasing your team helps to humanise your brand. If potential customers can see the people behind the name, they will feel more comfortable so why not include a ‘Meet the Team’ page and show each person’s personality? Sometimes the team section can sit on the ‘About’ page.

Blogs and Articles – More than ever, content is king these days and so a blog page is critical to your website content. Use the blog to inform your audience about the latest industry news, provide top tips and educate your audience about your products and / or services. This is a great way to build loyalty with your brand as you allow your audience an opportunity to be part of your journey.

Premium Content – Providing downloadable content such as whitepapers, free templates or eBooks is highly recommended on websites that seek to generate leads. This clever marketing strategy also builds brand loyalty because your audience will appreciate the free and useful content you provide with the idea being that they will return for more. Think of it as offering something valuable for free to gain a loyal customer who is willing to pay for more.

Services and Product Pages – you obviously want to make your service as attractive and compelling as possible, so make sure you use clear and direct language that explains the service and images that reflect the brand. If you are selling products, it is even more important to show images that are large, crisp and give a true reflection of the product. Ideally show the product from various angles, in different modes and in as many formats as possible to allow potential buyers to know exactly what they are buying. Essentially you want to remove any boundaries that may exist for them to click / tap on that that ‘Buy Now’ button.

Case Studies and Client Testimonials – it is always a good idea to showcase testimonials on your website as potential buyers often use this to help them make decisions. Provide case studies that are honest and truthful and also reflect a range of your services and products.

Many more pages can be developed on websites according to the business. So we encourage you to consider how to create and build content that is needed on your website and most importantly, ensure it is developed with your audience in mind. Here at Webheads, we understand this and take the element of content seriously. So as a business owner, you don’t have to spend hours creating exciting, engaging and effective content for your website, social media and more. We have the expertise to manage this for you. If you want to get started, then our team of experts are ready to discuss this with you. Please call 020 7287 7060 or fill out the form below.