What’s the best CMS platform for eCommerce?

Why is choosing the right CMS important?

Although there are a wide range of CMS platforms available, it is key that you choose the best fit and best CMS platform for you and your business. Instead of spending time and resources creating your own webpages and other functions, a CMS can handle all the basic infrastructure so you can focus on other important areas of your business. With so many of us leaning on the internet more and more in our everyday lives from buying to selling to working and browsing; it is paramount that you choose the best CMS platform for eCommerce. This will guarantee a seamless experience for the user while being able to facilitate the online demand. Although it may seem straightforward, there is a lot more to eCommerce than on screen shopping carts and returns portals. When choosing the best CMS you must ensure that the system is properly designed to guarantee a robust online system that makes online shopping easy and enjoyable. At Webheads we are always working hard to bring you the best CMS solutions that are out there. All of our software systems are firewall protected and administration access is limited to the data centres and our own offices making sure sensitive information is secure at all times.

Popular CMS Platforms Explained

WWCM
Webheads Web Content Management is an impressive CMS that allows you to have full control over your large and compound websites through maintaining structure branding and content while you continue to create and edit new things. We believe that WWCM is the best CMS platform for eCommerce simply down to the key features included in this software. These features offer a huge scope for flexibility and it is ideal for non-technical users. WWCM also allows you to utilise other plug-in models that will enable you to grow your website alongside your customer demand. There are many highlights that WWCM can offer your website while giving you the best cms platform for eCommerce, scalability and access control. Our level of scalability allows your CMS to be extended at all times. With our access control set up this supports restricting access to the content to some user groups, helping you keep your content on track and allowing you to see the progress of each user group at a glance.

Shopify
Shopify is not only a key word used throughout the pandemic, but it is also a point of sale (POS) application that allows you to sell products offline. Not only does Shopify work as an eCommerce plug-in to websites, but Shopify can allow your business to physically sell products in store, at pop-up markets and online through desktops or smartphones. They make the transaction process easy but they have also nailed the shipping process also. Offering a range of different monthly subscriptions to fit different needs, once you have discovered the best fit for your business Shopify allows you to create and develop an online store to promote, sell and ship to your customers. Shopify is in a league of their own as not only does it function as a CMS but it is also a cloud based SaaS shopping cart solution with numerous integrations available to help scale the software alongside the growth of your business. Their user friendly interface alone is an added feature along with the secure and reliable hosting that comes with your subscription. Shopify have made great security progress around cyber security and crashing sites due to peak traffic with their 99.8% up time along with your free SSL certificate. Along with many other elements to Shopify like their impressive support team or their very beautiful themes, Shopify does fall behind when it comes to blogging. For many merchants the blog features in Shopify work fine, however this offering is quite basic. If blogging is a main focus for your online business then Shopify would not be the best CMS choice for you.

WooCommerce
WooCommerce is a popular WordPress plugin that allows you to introduce eCommerce capabilities to your WordPress site with ease. It is a great place to start if you are kicking the tyres with eCommerce and introducing it to your current digital platform. Many people opt for WooCommerce because similar to the software, the cost to use it is also very customisable and reasonable. WooCommerce is ideal for a sole trader or a person who likes to work on their own initiative. It has been described as being simple to use and the features available within the free subscription are known to be quite impressive. WooCommerce do offer adequate transactional security for your users however it has been argued that they may not provide just enough overall protection to keep them one step ahead of any cybersecurity threats. For this reason WooCommerce may not be the best CMS for eCommerce, however it is a great place to start the learning journey. Nonetheless WooCommerce has been highly rated as a good eCommerce platform for blogs and content management as this software is in fact up to speed in terms of content management as it is compatible with SEO plugins such as Yoast. WooCommerce is ideal for small start-ups as it will allow you to get familiar with your audience and identify the needs of the user. WooCommerce SEO also makes it very easy for retailers to optimise their content to drive traffic and increase sales online.

Magento
Magento is a fast emerging eCommerce content management system that provides online suppliers with the leverage to control their own aesthetic, digital content and the overall functionality of the eCommerce site that they own. They are really taking strides in becoming one of the best CMS software platforms for eCommerce as it offers increased control in terms of merchandising to promotion and so much more. Magento has also branched off with different versions of the platform which gives you a good scope to really discover what edition of CMS is right for your business needs. They have been praised for not only ensuring a quality experience for the user but they also guarantee an increased amount of ease around order management. Although Magento seems like a no brainer, it is important to be aware that that experienced Magento developers can be difficult to source which is not ideal if you were ever to end up in a difficult scenario behind the scenes. Magento is also a very large software with over twenty thousand files and two hundred database tables within it; therefore an experienced developer with a sound understanding of how Magento operates is almost a must. Magento originally announced the end of support in November 2018 however Magento 2 (now owned by Adobe) was also released at the same time. That being said there are still questions raised around support. No support means that the software will no longer have security updates and no more bug fixes. When we compare this to WWCM, Magento would raise some questions around the security of your content, particularly in a time where cyber-attacks are arguably at their worst.

Hubspot
HubSpot is a popular inbound marketing and sales software that is designed to help online businesses to attract more customers, drive traffic, convert leads and retain customers. Not only is HubSpot one of the best CMS for eCommerce, but it is also designed to help you create quality content that you can then market to the right audience. The main message behind this impressive software is to help you and your customer grow together and achieve your business goals. With the likes of Shopify taking the eCommerce world by storm (particularly throughout the ongoing global pandemic) this highlights an important trend occurring in content management systems. We can see that they are either used for enterprise content management, document management or digital access management. With that in mind, HubSpot is a great software that keeps you ready for future innovations and advancements. HubSpot is an all-round great tool that allows you to build and grow remarkable customer experiences no matter what stage or size your online business is. With twenty-four hour support available you can work on HubSpot on CMS, marketing, operations, services and sales tools all from the same system of record. HubSpot is arguably one of the best CMS for eCommerce as it will leave your website better equipped to manage sales and marketing activities harmoniously and efficiently – making them viewed by many as the best CMS platform. They also work as a subscription service with some of their attractive offerings being free of charge, while also offering a range of monthly subscriptions that are designed to suit businesses of all shapes and sizes.

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